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Yelp advertising1/19/2024 ![]() Yelp advertising will make your company present on your competitors Yelp profiles which helps grow your exposure. They need work done and they’re looking for somebody to do it. You know you’re reaching people who need work done. Yelp’s entire existence is based on people visiting who are in need of a service. Your goal as a business is to reach people looking for your service. With an established Yelp profile, you’ll be able to reach more people looking for what you do. Yelp advertising will reach a broad audience loosely targeted to your industry through ads shown on competitor pages and in search (there are some new helpful ways to manage search that I’ll get to). There some benefits to Yelp advertising, though. Yelp ad targeting is lacking compared to Google and Facebook. It can cost upwards of $10 per lead which is quite expensive. That means targeting for Yelp ads is limited and you are going to pay for a lot of impressions for those not interested in your business. interior designer and landscape designer). For example, a home improvement company ad would be shown on competitors pages who really aren’t your competitor (ie. Anybody in the same category as your business is considered a competitor. Yelp ads will show to Yelp visitors who are local to you and are looking at your competitors Yelp profiles.Ĭompetitors are defined widely on Yelp. The ad metrics show you the number of ad impressions, ad clicks, cost per click, and total ad spend but no details about the audience or where they viewed the ads from. Advertising metrics from Yelp are limited, though. Yelp gives you historical metrics about how your campaign is doing too. Similar to how advertising works on Google and Facebook, you pay a sum of money and your ad gets impressions on other companies profiles. You can choose to send visitors who click your Call to Action to a coupon, order form, etc. The Yelp Call to Action gives you the option to include a Call to Action on your Yelp profile. The enhanced slideshow will let you organize photos however you like so it starts with a pre-determined (by you) photo then cycles through. If you pay to restrict competitor’s ads then your profile will be ad-free from your competitors and others. If you advertise on Yelp then you will show up on your competitors Yelp profile (and a lot of other profiles). Upgrades are divided into three sections:Ī free Yelp profile shows competitors ads on the profile. Business Page Upgradesīusiness Page Upgrades are premium features for your Yelp profile that make your Yelp profile page look better. I’m going to primarily cover Yelp advertising but the information here also applies to business page upgrades. ![]() There are two types of premium paid features Yelp offers businesses: Before you create a Yelp business profile, know whether or not you want to advertise. Start your relationship with Yelp on a positive note by understanding what Yelp advertising and business page upgrades are and what they can do for you. There’s also a chance Yelp will end up being a non-lucrative place to lose a lot of money if you jump right into paying for premium features.ĭownload the free Yelp review request email template + master your Yelp strategy. ![]() There is a chance Yelp will be a lucrative place to get business. That doesn’t mean avoid signing up for Yelp, though. Read it and also continue this one before you look any further into Yelp advertising. I’ve also recently done a 3-month experiment with a Yelp ad contract and wrote an honest Yelp advertising review. This post has some ideas of advertising on Yelp and my experience with a limited run. When the Yelp salespeople come ringing you better have an answer or the pressure will come on. They’ll even try to get you to sign a contract.īefore you sign up for your Yelp profile, decide whether you’re going to spend any extra money or not (at least initially). They’ll try to sell you premium features and Yelp advertising. If you’ve set up a Yelp profile for your small business then you know the pains you’ll experience. Every time you set up a Yelp profile, Yelp’s salespeople will call you, a lot.
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